Web video: where is it going and when will it end #pcb4

Steve Garfield, Robert Collins, Matt Mamet , Joselin Mane, Skip Bensley

…

Steve:

Video: Instant (twitvid of twitter video), archived (blip.tv), Live

tweettree with embedded media stream

Blip to send to youtube, blogs and TVs (TiVo will put shows up)

Live:  qik to stream off cell phone… Ustream to stream on laptop with webcam, livestream for better cameras.  Better mics, higher quality videos, mic jacks, headphone jacks.

Future:  you can stream live on news stations

Bob:

Capturing the actual face to face content in video and outside of the video settings.

Sharing is caring…. be helpful, honest, collaborative, participatory, personal, playful, findable, shareable, conversational

Matt:

where should my video go?  try and put it on all sites… tubemogul, vidmetrix and blip.tv

They will give you analytics for videos

enable mrss feeds (media rss)

Joselin:  SEO

Search: universal search!  You need content for Google to search… sometimes Google is too slow, Twitter search.

Engine:  Google voice to text to search within videos and will bring up videos based off of keywords and timestamps within videos

Optimization:

length matters… marketing 1-3; sales 1-7, education/edutainment 7-45; webinar, teleseminar, repla 30-90

Meta data

keyword rich title, 64char or less, web address / phone number

keyword rich description 200char or less… tag list of 6-8 keywords max

Skip:  ROI

youtube, tubemogul, visible measures (more corporate like MTV)